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Why CX is the Next Disruptor in Financial Services

During the pandemic, financial services companies like brokers/AMCs saw a huge surge in the number of retail investors. According to Statista, Zerodha, India’s largest stockbroker, has added over two million users in 2021, more than twice compared to last year. 

According to Jonathan Craig (Senior EVP and Head of Investor Services, Charles Schwab), “A big part of this growth is Generation Investor — the large number of people who are bound together not by their birth years but by when they got started in their investing journey — who is now on a path to ownership and reaching their financial goals”. 

However, the pandemic is not the only reason for this growth; a simplified trading platform and low brokerage fees from financial services companies such as Robinhood and Zerodha have a lot to do with the increased surge in the number of retail investors, especially millennials & gen-z. 

While the increased growth has significantly boosted key metrics including revenue, it has also brought up multiple challenges like investor engagement and improving customer lifetime value. 

Technology is no longer the moat 

Platforms like Zerodha and Robinhood disrupted the market with their flat-fee pricing model. This helped them grow rapidly and stand out from their traditional counterparts. They also leveraged new-age technologies and made their platforms fast and easy to use making it very easy for first-time investors to get started. However, with traditional companies changing their pricing models and improving their user interfaces, the seemingly strong moat is evaporating.

With so many alternatives in the market, switching platforms has become incredibly easy. It takes 30 minutes to open a new account and the same time to switch to another platform. This line sums up the current market situation and the competition. 

Challenges that financial services companies are facing

Financial services companies customers’ can be broadly classified into two buckets – first-time investors and experienced investors. Since most of the new users are first-time investors, the biggest challenges are around them. For starters, companies face a hard time seeing regular engagement on the platform, mainly driven by poor financial literacy. This leads to a high number of dormant accounts, as a norm, in the industry.

So, how can companies tackle these challenges? 

The only way for financial services companies like brokers and AMCs to promote loyalty and increase customer retention is by providing a delightful experience across different touchpoints, every time. The hard truth is that CX will be the dark horse driving the growth along with technology. 

CX across different stages in the customer journey 

The pandemic did help attract users to the capital markets, however, engaging the user with the first investment and eventually retaining them is where the main challenge lies. Hence, it’s critical for securities companies to reimagine the customer journey from start to finish. 

For example, for the first investment, it’s important for companies to –

  1. Educate investors about the different products and services through interactive videos and webinars. 
  2. Provide them with suggestions according to their financial goals. 
  3. Nudge them intelligently over different channels to ensure they make their first investment.

In addition, they need to proactively support them and resolve their queries quickly. They’ll also have to monitor their behaviour and usage and tweak their communication strategy accordingly. 

Alternatively, for an active trader, their approach needs to be different. This is because their priorities are different. For example, in case of downtime, they can proactively inform customers about it rather than waiting for users to reach their support to raise concerns and ask additional questions. Similarly, they can keep them informed about important educational initiatives, newer products, and more. 

Voice AI and its role in CX 

The highest number of touchpoints when an investor usually interacts with a company is the inbound/outbound support centre, it should be an absolute priority for the winners to enhance this experience.

To enhance customer experience and improve customer engagement, several securities companies are adopting Voice AI solutions. AI voice bots that are powered using Voice AI are built using sophisticated and advanced Artificial Intelligence (AI) algorithms and have the ability to understand the context, intent, and hold human-like conversations.  

Let’s look at different ways securities companies can leverage it – 

Streamlining inbound support

No one likes waiting on the IVR.

But why do we even have the IVR in the first place? Can we get rid of it?

Yes, we can!

Compared to other industries, support queries raised by investors are more time-sensitive and must be resolved as quickly as possible. Customers cannot afford to wait minutes to get a response. However, with the increasing number of support queries (due to the surge in new customers) and limited bandwidth, securities companies are facing a hard time resolving them within the promised time. 

To fix this, companies can leverage AI voice bots. They can answer mundane support queries (like a/c status, upcoming SIP due date, current NAV, common questions around selling and buying stocks, etc) quickly while freeing up important agent bandwidth. 

This allows more time for agents to focus on solving complex queries thus increasing customer satisfaction. A win-win for both.

Engage investors

AI voice bots can proactively nudge customers and notify customers about exclusive offers at the right time in a personalized manner to ensure that they transact regularly on the platform.

83% of customers are willing to share their data to enable a personalized experience (Accenture report). 

Hence, since the new wave of users is first-generation investors (those who’re starting their financial journey), it’s very important to not only educate and constantly engage with them but also invest in crafting an exceptional customer journey, to retain their minds and wallet share. 

What’s next?

While there’s a huge growth potential for the industry, increasing competition coupled with low customer retention rates are a few of the many challenges companies will have to tackle for sustainable growth. The only way they can solve this is by competing on the CX front by completely reimagining their customer strategy and providing an enhanced customer experience across different customer touch points.

About Skit

Skit is an Augmented Voice Intelligence Platform, helping businesses modernize their contact centers and customer experience by automating and improving voice communications at scale. By enabling preemptive, intelligent problem solving and seamless live interactions, we have automated over 15 million calls for global enterprises across industries. We help our customers streamline their contact center operations, reduce costs, and also enhance customer experience and engagement.

Connect with us if you’re interested in learning more about the platform and how it can modernize and transform your contact center.

7 Reasons Why Debt Collection Companies Are Deploying Voice AI

In the new normal, key players in the debt collection industry, from creditors to every downstream collection agency, face significant challenges to improve collections. This is happening mainly for two reasons. First, there are rapidly evolving regulatory and compliance frameworks to which collection agencies must adhere. Second, the mitigation of cost has become an extremely uphill task.

However, there is an additional issue at play: The most common solutions prevalent in today’s market, such as Robocaller and outbound IVR voice blaster, are incapable of conversations, feedback, and insights. Instead, an AI-enabled Voice Agent is capable of meaningful and human-like conversations with customers.



Unlike the most common solution prevalent today, i.e. Robocaller or outbound IVR voice blaster (incapable of conversations, feedback, or insights), an Intelligent Voice Agent is an AI-enabled machine capable of meaningful human-like conversations.

Learn more about the differences between Robocaller and AI-powered Digital Voice Agent.

Why is an Intelligent Voice Agent Ideal for Collections?

Intelligent Voice Agent, which is the blend of conversational voice AI and human intelligence, holds me

The rapid rise in call volumes, defaults, demand for remote resolution of disputes and diminishing CX have resulted in collection agencies scrambling to catch up.

The need for better outbound collections efforts—along with managing increasing volumes of inbound inquiries from customers—is putting pressure to scale contact center teams, an undesirable and herculean task.

Call center turnover (30 – 45%) has always been a challenge and has generally been twice as high as the industry average (13.5 – 18.5%), while collection agencies perform worse, with some reporting as high as 100% employee turnover. The concatenation of these factors—higher call volumes, regulations, and agent turnover—has made companies lookout for technology solutions such as Voice AI-enabled contact center automation.

Read More if you are interested to know how Intelligent Digital Voice Agents work in detail.

Research provides plenty of information to support the cause of automating collection calls. Apart from research provides plenty of information to support the cause of automating collection calls. Apart from improved recovery, 1 in 4 US consumers prefers interacting with an Intelligent Voice Assistant when handling awkward financial situations, according to a 2018 consumer sentiment survey by The Harris Poll.

Solving Collection Challenges with an Intelligent Voice Agent

The rapid rise in call volumes, defaults, demand for remote resolution of disputes and diminishing CX have resulted in collection agencies scrambling to catch up.

The need for better outbound collections efforts—along with managing increasing volumes of inbound inquiries from customers—is putting pressure to scale contact center teams, an undesirable and herculean task.

Call center turnover (30 – 45%) has always been a challenge and has generally been twice as high as the industry average (13.5 – 18.5%), while collection agencies perform worse, with some reporting as high as 100% employee turnover. The concatenation of these factors—higher call volumes, regulations, and agent turnover—has made companies lookout for technology solutions such as Voice AI-enabled contact center automation.

Let’s compare the challenges collections agencies are facing to how a conversational AI-enabled Intelligent Voice Agent meets every challenge.

7 Reasons Why Augmented Voice Intelligence Is Transforming Debt Collections

Augmented Voice Intelligence, which is the blend of Conversational AI and human intelligence, creates meaningful conversations with customers to support them throughout their entire collection journey while staying true to compliances and regulations. Let’s delve deeper into the 7 core reasons:

1. Automation And Human Bandwidth Prioritization

The beauty of deploying an Augmented Voice Intelligence is that it can call all the customers and it then filters out the complex cases that need human agent intervention. In the present system, agents call the entire list of contacts, be it a simple case or a complex one, not creating desired value in the process.

With a virtual voice agent, all the contacts in the portfolio are called at the right time of the day and within a couple of hours. The entire portfolio is then segmented based on the disposition collected for each debtor. The dispositions captured can be: propensity to pay, refusal to pay, wrong-party contacts, disputed debt, call-back later, validation requests, etc.

For willing debtors, the virtual voice agent can not only collect the payment during the call but can also negotiate and offer alternate payment options. It also reminds them of the next due date. 

Additionally, the Digital Voice Agent calls back all the debtors who could not be reached in the first attempt without the need for human agent intervention. This takes a huge burden off them.

For the dispositions in which human intervention is required, the Voice Agent can segment the portfolio so that relevant human agents can be assigned the downstream tasks based on the importance of the disposition for the portfolio and the company.

This automation and prioritization of bandwidth unlock massive value for the collection companies.

2. Improved Portfolio Volume and Customer Coverage

If, let’s say, 66% of the debtors are handled by digital voice agents end-to-end, now collection agencies can take up 3X more portfolios or cover 3X more customers with the same set of human agents. This illustrates how the same support team can manage higher levels of business with even better results. 

Collection agencies can take up more portfolios or take bigger ones, as they now have better customer coverage.

3. Lower Cost and Faster Collection Speed

Contact center automation with Conversational Voice AI assistant ensures that service quality and speed remain consistent, which otherwise will be volatile as new human agents with less experience join the team. Also, continuous hiring and training is a great operational hassle.

The Digital Voice Agents can make hundreds of concurrent calls at scale, economically, and in just an hour. Not only that, voice agents, being a machine, are very punctual and reach out to debtors that request a callback or make reattempts right on time when the probability of connecting to contact is highest. All this is done within the prescribed compliance framework. 

4. Superior Recovery and Collection Efforts 

Better collection and recovery require persistent efforts. When nudged at the right time, a debtor who is willing but unable to pay now might pay a few months down the line. Thus, what matters is how persistently collection agencies can reach out to a certain segment of debtors, ideally disposed to pay.

Understandably, a significant section of debtors will not pick up calls in the first attempt or might request a call-back at a certain time in the future. It is near impossible for human agents to follow up on every single contact, but the intelligent voice agent can do it with perfection. 

It’s a piece of cake for a Digital Voice Agent to schedule follow-up calls, honoring the regulatory guidelines, spread over weeks/months, and ensure better recovery rates. With timely and adequate calls going out to customers, and 24/7 support, the right voice-tech solution checks all the boxes to improve collections and recovery. 

5. Minimize Errors, Ensure Compliance and Security 

A significant amount of agent training and monitoring can be avoided with the deployment of Voice AI agents. High employee turnover, clubbed with significant training costs makes the entire exercise of meeting compliance, extremely costly. While the possibility of potential errors as regulatory regime complications is on the rise, it cannot still be eliminated. 

Conversational Voice AI Agents operate with negligible errors and can be easily updated, thus improving compliance significantly. Also, a Voice Collection Agent can be well trained in regulatory frameworks and will therefore ensure strict adherence to consumer data security and protection (encryption and redaction) by sticking to industry best practices. 

6. Enhanced Customer Experience

A Voice AI agent can ensure a smooth, courteous, and positive debtor experience, leading to a positive attitude towards the collections process and ultimately a positive brand image. 

7. Seamless Support Scaling for Any Call Volume

Business volatility and fluctuations put an economic strain on collection agencies that need to maintain a qualified team of human agents which has to grow and shrink with demand volatility. Scaling becomes further challenging as employee turnover is the highest among industries.

With the deployment of Augmented Voice Intelligence, there is no need for maintaining a large contact center team to deal with large call volumes, as voice automation helps in handling a majority of calls. Thus the problem of team management becomes minimized.

Intelligent Voice Assistants: The Future of Agile Customer Service

At times of disruption, it’s essential to leverage technology to craft a sustainable competitive edge by addressing core business challenges.

Growing evidence hints at the power of Augmented Voice Intelligence to enable cost optimization, and handle a broader customer base while minimizing significantly the operational challenges relating to regulatory compliances, and team management. 

With a tad steep learning curve, it’s best to be an early bird. The evidence abounds, with the right tech solution partner, there is a great amount of value creation possible.

Move early, move fast, grow faster!

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